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Campbell was crowned Miss Universe Australia 2010 on 17 June 2010 then became a contestant at the Miss Universe 2010 pageant. She finished as the second runner-up behind Yendi Phillipps (Jamaica) and winner Ximena Navarrete (Mexico). She was also designated Miss Congeniality at this pageant.
In September 2010, she became a guest reporter for entertainment and fashion subjects on Seven Network's The Morning Show.
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